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NIKE uses one-way communication in the form of TV spots, commercials / advertisements in magazines and sponsorship of sports stars. NIKE sponsors eg football clubs, FC Barcelona, Manchester United, Inter, Manchester City and Juventus. In addition, NIKE sponsorship agreements with sport names like Serena Williams, Tiger Woods, Lance Armstrong and Niklas Bentner. NIKE advertise themselves on their own website, TV commercials, outdoor advertising and online advertising. That means that NIKE uses promotional forms of advertising in the form of, for example, TV spots, magazines and outdoor advertising and public relations in the form of sponsorship of sports events and included sponsorships of major sporting names.
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