. I attention fasen spiller farvern

. I attention fasen spiller farverne og kontrasten i billedet en stor rolle. Teksten er blikfanget, fordi den har en lysere farve end billedet selv. Derudover får man også blikfang på skoene, som også er en smule lysere end resten af billedet, hvor Nike logoet på den nederste sko er tydelig fordi den er hvid. Interest fasen; budskabet er tydeligt og bliver beskrevet i teksten. Guts hentyder til skoene og man får en vis ære ved at have skoene på. Desire fasen; budskabet giver kunden lyst til at købe produktet, samt at man ser den her trænede kvinde krop, der løber, hvilket giver et budskab om at hun træner ofte. Action fasen; Kunden vil derefter foretage en handling, og det opnås via Nike logoet, som hentyder til selve Nikes hjemmeside, hvilket er salgsstedet.

Resultater (Engelsk) 2:

. In phase attention is color and contrast of the picture a big role. The text is strikingness, because it has a lighter color than the picture itself. In addition, one also gets center piece on the shoes, which is also slightly brighter than the rest of the image where Nike logo on the bottom of shoes is evident because it is white. Interest phase; the message is clear and is described in the text. Guts alluding to the shoes and you get a certain pride in having shoes on. Desire phase; the message gives the customer wants to buy the product and that you see it here trained female body that runs, giving a message of her coach often. Action phase; The customer will then perform an action, and it is achieved through Nike logo, which alludes to the Nike website, which is the point of sale.

Resultater (Engelsk) 3:

. in the attention phase plays the colors and contrast in the picture a great role. the text is blikfanget, because it has a lighter color than the picture itself. in addition, there is also the bling on the shoes, which is also a bit brighter than the rest of the image where the nike logo on the bottom shoe is clear because it is white. interest phase; the message is clear, and will be described in the text. guts refers to the shoes and you get a certain honor to have shoes on. desire phase; the message gives the customer want to buy the product, and to see this trained woman body, running, which gives a message that she exercises often. action phase; the customer will then carry out an action, and this can be achieved via the nike logo, which refer to the nikes website, which is the point of sale.